Running an HVAC Business
Software, marketing, Google, pricing, pay plans and hiring for shop owners.
Do HVAC Companies Need a CRM? Field Service Software Explained
When an HVAC shop outgrows paper tickets and spreadsheets, what field service software (CRM) actually does, what it costs, and how to pick one.
Google Business Profile for HVAC Contractors: Setup and Ranking Guide
How HVAC contractors should set up and run a Google Business Profile to show up in map results, including categories, service areas, reviews, photos and what gets profiles suspended.
Google Local Services Ads for HVAC: Cost, Setup and How to Rank
How Google Local Services Ads work for HVAC contractors, what leads cost, how ranking works, the 2025–2026 changes, and how to keep cost per booked job down.
How to Get More HVAC Customers: Channels That Actually Book Jobs
The marketing channels that bring HVAC contractors booked jobs, what each costs, and how to measure cost per booked job instead of cost per lead.
W-2 Employee or 1099 Contractor? Classifying HVAC Workers
How to tell whether an HVAC tech or installer is an employee or an independent contractor, the federal and state tests, and the risks of getting it wrong.
Flat-Rate vs. Time-and-Materials Pricing for HVAC Service
How flat-rate and time-and-materials pricing work for HVAC service calls, the pros and cons of each, and how shops build a price book.
HVAC Maintenance Agreements: How to Build and Sell a Membership Plan
How HVAC maintenance agreements (service plans or memberships) work, what to include, how to price them, and how they smooth out slow seasons.
HVAC Marketing That Brings In Service Calls: A Practical Guide for Shop Owners
The marketing channels that bring in HVAC service calls, from your Google Business Profile and reviews to your website, ads and follow-up.
HVAC Technician Pay Plans: Hourly, Commission, Flat-Rate and Overtime Rules
How HVAC shops pay technicians (hourly, commission, flat-rate/piece rate, spiffs), and the federal overtime rules that trip owners up, with a worked example.